ebay Classifieds Group case study
Client: Google
Year: 2018
Strategy | Creative | Production
Content | Video | B2B
Content | Video | B2B
Explaining ebay's use of Google's AdSense technology, using quirky, visual storytelling
Challenge
Target a B2B audience, accelerate adoption of Think With Google's new product, AdSense for Shopping (AFSh).
Strategy
Using ebay Classifieds Group as a case study, demonstrate why native ad formats are well received by users.
Idea
Recreate a user journey using quirky, visual storytelling to show a positive and non-interruptive relationship between advertising and the audience, attracting attention in a busy online environment.
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